Visionary. Exemplary Entrepreneur. Trailblazer.

The entrepreneurial spark in Mr. A.D. Padmasingh Isaac was lit in the quiet corners of his childhood home, where he watched his mother labor through endless chores—cooking fragrant meals, scrubbing floors, and washing clothes with care. These tender moments left a lasting imprint, stirring a deep desire to ease the burdens of women in their homes. His journey began with a simple idea—“Twinkle” liquid blue in small sachets, turning a luxury into an everyday necessity. What was once out of reach for many became a household essential, and the sachets soon found their way into the hearts of the masses.

“Innovation is about transforming processes, empowering people, and creating value that lasts.”.

A.D. Padmasingh Isaac

A Journey Infused with Flavor

Empowered by success, he transformed the daily routine of cooking into a joyful experience. Driven by this passion, he began grinding masalas and blending spices for every dish, marking the start of an inspiring culinary journey.

Taking ‘Happiness at Home’ Forward

Guided by this vision, the journey didn’t stop at food. The group ventured into the world of personal care, hair care, laundry, and home products, carrying forward the promise of quality and affordability. Crafted with care and offered at accessible prices, these products have swiftly found their place in homes across India and beyond, weaving joy and convenience into the fabric of everyday life.