Within 12 years, AACHI has out beaten its competitors and has emerged as the No.1 FMCG Brand in South India. Today, AACHI has 150 products! There are over 3500 exclusive agents and 10 lakh retail outlets all over India and abroad! Besides AACHI product launched in Chennai today, will be available in the posh corner of Tamil Nadu within six days that isolates the vast and efficient retail marketing network of AACHI!
AACHI GROUP has been achieving record sales turnover over the years and for the concluded financial year end March 31, 2011. The group sales turnover is 700 Crores! It is expected to stride the magical figure of Rs 1000 Crores by March 2015!
AACHI has provided employment to several hundreds of women and nearly for 40 physically challenged persons. About 5000 families rely on AACHI and 20,000 individuals earn their livelihood because of AACHI! AACHI has also undertaken Rural Rejuvenation Program jointly with Isha Foundation. Mr. Isaac is also planning to start a Micro Finance Institution with the support of generous overseas, lending agencies to meet the credit needs of the wide network of Retail outlets numbering over a million! There are plans to set up Aachi Institute of Retail Management to meet the AACHI’s manpower requirement and AACHI School of Business Management to develop eminent Entrepreneurs.
Mr. Isaac is a firm believer in the dictum that Entrepreneurs are made not born! He exhorts young people to become entrepreneurs and enlightens them!! He is a star speaker in various reputed Business Schools, Industrial Associations. Today, he markets AACHI range of products manufactured over 24 MSMEs and has plans to increase it to 100 MSMEs by 2012. It is the exorbitant quality in him that catapulted him to become the Chairman of MSME Panel of CII, Chennai Zone.
Besides AACHI Brand, Mr. Isaac had developed recognised brands such as BLESSO, SABASH, TWINKLE, TWIN BIRDS, RANI, PONNI etc., SABASH market products such as cough syrup in affordable packs, coconut oil, gingelly oil, tooth powder, Chill – o – Chill oil, Rheuma Thailam etc. Gulab Jamun MIx and Badam Drink Mix of the Brand AACHI are the successful products . Badam Drink mix which was earlier considered for the rich has become the drink of a common man as it is sold in a pack that costs Rs 3/-
AACHI products had not only prospered in India but also in several countries such as USA, Canada, Netherlands, UK, Switzerland, Belgium, Malaysia, Singapore, Australia, UAE, Angola etc. shortly AACHI products will be launched in Kuwait, Saudi Arabia, Sri Lanka, Maldives and Seychelles.
AACHI has provided livelihood to several thousands of Women Self Help Groups. AACHI products are distributed by SHGs and the members are benefited by earning commission. Thus generating income for the rural women folk.
His wife Mrs. Thelma Isaac is a highly successful woman entrepreneur and the Managing Director of Nazareth Foods Pvt Ltd. She has received several awards and she is the soul behind the success of AACHI! Her two sons namely Mr. Ashwin Pandian, a Graduate Mechanical Engineer with MBA from USA and her younger son Mr. Abishek Abraham, a Graduate Technologist in Food Technology with MBA from the famous SP Jain, Mumbai. Mr. Ashwin Pandian looks after Production, Logistics and New Projects while Mr. Abishek Abraham takes cares of Marketing, Advertisement, quality control, R&D Development and New Products Launches.
AACHI had undertaken several new projects. The project at Gummidipoondi envisages in setting up cold storage and manufacture of Pure and Blended spice powders. In India, annually over Rs. 1 lakh cores worth agricultural produces that are wasted because of insufficient storage facilities. This project addresses the issue and saves nearly 5000 tonnes of agricultural produces annually. AACHI has also undertaken another project at Red Hills, in Chennai to manufacture mineral water, pickles, fruit juices etc at a capital cost of Rs.14 Crores.
Mr. A. D. Padmasingh Isaac is the proud recipient of ‘EXTREME ENTREPRENEUR OF THE YEAR 2010 AWARD’ from the The Indus Valley Entrepreneurs (TiE), Silicon Valley, USA. He is chosen for this prestigious award out of over 1600 contestants by an eminent panel of juries. Mr. Isaac is also the elected member representing Tamil Nadu in the Southern Regional Council of CII. He is presented with Best Entrepreneur Award by several leading Business Schools, Universities, Rotary Club etc. Mr. Isaac is a Trust member and Correspondent of ICI Matriculation School in Chennai.
Mr.Isaac sits as the following Boards/Committees:
- Convenor, Agri Business & Food Processing Panel Committee, FICCI, Chennai.
- Member, Academic Council Board, National Institute of Food Technology Entrepreneurship and Management(NIFTEM), Haryana, Ministry of Food Processing Industries, Government of India
- Member, Academic Council Board, Indian Institute of Crop Processing Technology(IICPT), Tanjavur, Ministry of Food Processing Industries, Government of India
Mr. Isaac attributes his resounding success to “provide common man with quality food products at his affordable price”. In AACHI factories, all workers are provided with best food and shelter. It is the satisfaction of all stake holders that has put AACHI in numero one position. TQM and Good Manufacturing Practices are a way of life in AACHI!
Mr. Isaac ‘s vision is to make AACHI a common brand, Food related FMCG products in India akin to WALMART in USA which outsources best products and markets them in its brand name. Ultimately, the word AACHI, derived from the word ‘AATCHI’ in Tamil which means to rule, AACHI will be the QUEEN OF ALL KITCHENS!!